Product Operating Model
AI PRODUCT OPERATING MODEL

AI makes individuals faster.
We turn that into a system.

We help product organizations move beyond the experimental phase and transform AI from isolated chats and agents into a shared way of working — with clear context, decisions, checkpoints, and measurable results.

A consulting & implementation engagement for product organizations

01Fragmented starting pointMany tools. Isolated knowledge. No shared steering. Value stays hard to measure.
01 — Fragmented starting point. Many tools. Isolated knowledge. No shared steering. Value stays hard to measure. 02 — Build the operating model. People, process and technology in one system, on a foundation that holds. 03 — In operation. One shared context that decisions, delivery and learning all hang from.

How we work with you

  1. 01AssessMaturity analysis and planning — setting the points for what comes next
  2. 02EnableAgentic product management training — from chat to agents
  3. 03PilotBuilding one product loop on shared context
  4. 04ScaleTransformation into the AI Product Operating Model — at your pace
THE GAP

AI use spread quickly. The way work gets done did not.

88% use AI in at least one function. A third scale it across the organization. Only 21% have redesigned workflows — the change most closely associated with EBIT impact.

use AI in at least one function88%
scale it across the organization33%
have actually redesigned how they work21%

Source: McKinsey, The state of AI 2025: How organizations are rewiring to capture value.

McKinsey tested 25 factors: redesigned ways of working showed the strongest relationship with gen-AI EBIT impact. That is the operating-model work: make decisions, context, gates and learning repeatable across teams.

Do you recognise yourselves?

Scroll on — the next section is the answer

WHERE YOU STAND

Your path to an
AI operating model.

Four stages lead there, and not everyone starts on the same one. Most organizations are climbing into L2: agents do real work, everyone is personally faster, and none of it compounds. That is the false summit, and it convinces precisely because you had to climb to reach it. Find the stage whose description you recognise — it decides which step is the right one, not how far behind you are.

Pick the level you recognise. What it costs you, and which step moves you off it, appear here.

Explore the maturity model

THE OFFERING

Four decisions, each one a step up.

We do not sell an agent or a rebuilt piece of software. We help an organization get from one level of agentic maturity to the next. Every step produces a usable result and ends in a decision to continue, adjust or stop.

Any levelLocate yourself

AI Product Maturity Assessment

You know which level you are on and which constraint a pilot should test.

Map the current product system, surface the key bottleneck, and define the evidence and scope for a pilot.

Applies at any level — it decides where to start, not how far to go.

Open the assessment
L1L2Chat → agents on real systems

Product Team Enablement

The team can work with agents deliberately and evaluate their work against a shared product context.

Train the team to work with agents in a product context, and create the first reusable artifacts, practices and evaluation habits.

This is the foundation, not the destination. Knowing the tool is not yet running an agentic product process with a team.

Book the training
L2L3Individual context → shared context

Operating Model Pilot

Product and engineering work from one shared context instead of separate chats.

Run one complete, bounded product loop in a real context, with explicit goals, gates, ownership and metrics.

A bounded test of the operating model, not a generic implementation project. The evidence it produces decides what happens next.

How it connects to delivery
L3L4One team → the organization

Rollout & Scale

Agentic work produces reliable, predictable results across teams.

Extend proven practices, services and governance to the teams that need them, so results become repeatable and reliable.

Scale only what the pilot has justified. Repeated capabilities become shared services, and ownership becomes explicit.

What operations require
  1. L1
  2. L2False summit
  3. L3
  4. L4
PROOF

Better product decisions show up in speed, adoption, margin and return.

These studies measure different parts of the business case. Together they show the value at stake when teams choose better bets, ship them sooner and validate the outcome.

60%

higher shareholder returns among companies McKinsey identifies as product operating model leaders; operating margins were also higher.

McKinsey

faster time to market reported for organizations that align product and platform operating models.

McKinsey
80%

of features in Pendo's dataset were rarely or never used — a reminder to validate demand before building.

Pendo
2 of 3

ideas tested at Microsoft failed to improve their target metric. Experiments show which ideas work before a broad rollout.

Microsoft Research
85%+

of surveyed agentic-AI early adopters reported returns; DORA links the size of the return to the surrounding system.

DORA 2026

Sources: McKinsey, The bottom-line benefit of the product operating model · McKinsey, The big product and platform shift · Pendo Feature Adoption Report 2019 · Kohavi et al., Online Experimentation at Microsoft · DORA State of AI-assisted Software Development 2026.

BEFORE YOU DECIDE

The questions that actually come up.

TRACK RECORD

Product experience across industries.

These organizations have worked with ARISE on product and consulting engagements. The logos represent our broader track record; they are not all AI operating model projects.

Canyon
adidas
DKV
smart
C&A
MediaMarktSaturn
TKE
50Hertz
AutoScout24
Lunative

Start with a decision map.

In about a week, the assessment maps how decisions are made today, identifies the first constraint and defines the evidence needed for a pilot decision.